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Quantivo offers behavioral analytics solution for publishers

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San Mateo, Calif.—Behavioral analytics company Quantivo has launched a new product for online media companies that assesses Web site audience behavior and provides reports that suggest better visitor engagement techniques.

Quantivo for Online Media, tailored for online media marketers, editors, content managers and business analysts, augments an analysis engine with Quantivo Enrich, which the company said contains 22 online media audience behavior insights.

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