Milpitas, Calif.--Quantum Corp., a data protection systems company, debuted Tuesday a new print advertising campaign that features the tagline, âOptions are a beautiful thing.â The campaign, which is aimed at IT decision-makers, promotes Quantumâs DLTtape technology, which provides data storage options for midsize businesses. The new campaign follows last yearâs âWhen failure is not an optionâ campaign. The current campaign will include ads in Baseline, CIO Magazine, ComputerWorld, eWeek, InformationWeek, Storage Magazine
and elsewhere. The San Francisco office of Hill, Holliday, Connors, Cosmopulos created the campaign.