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BtoB

Quantum campaign touts 'options'

Published on .

Milpitas, Calif.--Quantum Corp., a data protection systems company, debuted Tuesday a new print advertising campaign that features the tagline, “Options are a beautiful thing.” The campaign, which is aimed at IT decision-makers, promotes Quantum’s DLTtape technology, which provides data storage options for midsize businesses. The new campaign follows last year’s “When failure is not an option” campaign. The current campaign will include ads in Baseline, CIO Magazine, ComputerWorld, eWeek, InformationWeek, Storage Magazine and elsewhere. The San Francisco office of Hill, Holliday, Connors, Cosmopulos created the campaign.
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