Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Quantum campaign touts 'options'

Published on .

Milpitas, Calif.--Quantum Corp., a data protection systems company, debuted Tuesday a new print advertising campaign that features the tagline, “Options are a beautiful thing.” The campaign, which is aimed at IT decision-makers, promotes Quantum’s DLTtape technology, which provides data storage options for midsize businesses. The new campaign follows last year’s “When failure is not an option” campaign. The current campaign will include ads in Baseline, CIO Magazine, ComputerWorld, eWeek, InformationWeek, Storage Magazine and elsewhere. The San Francisco office of Hill, Holliday, Connors, Cosmopulos created the campaign.
Most Popular
In this article: