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BtoB

First-quarter Internet ad revenue up 18.2% year over year

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New York—The Interactive Advertising Bureau reported that Internet advertising revenue totaled $5.8 billion for the first quarter, an 18.2% increase compared with the same period last year. It was the second highest quarterly total ever recorded by IAB, after fourth quarter 2007’s $5.9 billion.

“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president-CEO of the IAB, in a statement.

The latest figures are derived from the New Media Group of PricewaterhouseCoopers, which aggregates data for IAB from all companies that report meaningful online ad revenue and issues the report twice a year for full- and half-year data, as well as top-line quarterly figures for the first and third quarters.

—Carol Krol

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