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BtoB

First-quarter online ad spending hits record $3.9 billion

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New York—Internet advertising revenue totaled $3.9 billion in the first quarter, a record high that was up 38% from $2.8 billion a year earlier, according to a report released Tuesday by the Interactive Advertising Bureau and PricewaterhouseCoopers.

“The Internet continues to shape the media landscape as more advertising dollars are going online,” said Peter Petrusky, director-advisory services for PricewaterhouseCoopers, in a statement.

Conducted by PricewaterhouseCoopers' New Media Group and sponsored by IAB, the 10-year-old “Advertising Revenue Report” tracks all online advertising revenues by compiling data directly supplied by companies that sell online ads.

—Carol Krol

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