New York—Questex Media Group, which publishes American Salon
and produces the International Beauty Show events, announced a partnership with OurBond Inc. to launch an e-commerce store for the professional beauty market. Located at ShopBeautyNOW.com, the site is intended to enable beauty, spa and wellness professionals to order products online.
Questex said ShopBeautyNOW.com will host virtual storefronts, which will allows IBS exhibitors to sell year-round to customers. “It's an opportunity to provide our exhibitors a model to reach their professional beauty customers anytime, anywhere," said Kerry C. Gumas, Questex president-CEO, in a statement.