CeBIT America cancelled over revenue concerns
Hannover Fairs USA has cancelled CeBIT America, citing revenue concerns. The show had been scheduled for June 28-30, 2005, in New York. In a statement, Hannover Fairs President Joachim Schafer said: "CeBIT America is a terrific event, but it has not generated enough revenue to justify a third year. ... It really is a reflection of a changing high-tech industry as well as the overall U.S. economy." CeBIT is the latest large IT show in the U.S. to be cancelled, following Media Live International's decision last month to cancel its fall Comdex. Hannover Fairs will continue to produce CeBIT shows in Asia, Australia, Europe and the Middle East.
Former Penton CEO Kemp joins VSS
Former Penton Media CEO Thomas Kemp has been hired by media merchant bank Veronis Suhler Stevenson as a managing director. Kemp was replaced at Penton on July 1 by David Nussbaum. "We are confident that [Kemp] will be instrumental to the future success of our firm and its significant business-to-business media activities," John S. Suhler, president and co-CEO of Veronis Suhler Stevenson, said in a statement.
America Online acquires spam-blocking service
America Online Wednesday announced it has acquired Mailblocks, an e-mail spam-blocking service. Terms of the deal were not disclosed. Mailblocks is known in the e-mail industry for its development of "challenge-response" technology to fight spam and authenticate legitimate e-mail senders. Mailblocks' technology will be made available to AOL members and users of AOL Network services through a series of phased upgrades.
Many brands don't respond to e-mail
Fewer than half of the top global brands bother to answer e-mail correspondence sent to their Web sites, according to a study by Common Sense Advisory, a research company. CSA tracked response rates for messages sent to the top 100 global brands. Half of the companies didn't answer inquiries sent in English; a third answered Spanish-language inquiries but answered those questions primarily in English. Sixteen percent of those surveyed don't offer e-mail or Web communication with current and prospective customers, the study found.
IAB, MediaPost create new awards program
The Interactive Advertising Bureau and MediaPost announced a new awards show for interactive marketing and advertising. The Online Media, Marketing and Advertising Awards (OMMAs) will recognize creative teams and agencies that push the creative potential of interactive advertising. The first awards ceremony will be held Sept. 21 in New York, during Interactive Advertising World and Advertising Week.
American Lawyer Media forms events division
American Lawyer Media announced it has formed a new division, ALM Events, and named Kimberly Fine to the new position of managing director-conferences and seminars. Fine joined ALM from NorthStar Conferences, a division of the American Institute of Certified Public Accountants, where she served as senior VP. ALM produces more than 35 conferences and trade shows in North America and Europe.
Cygnus announces airfield operations show
Cygnus Business Media announced plans to produce the Airfield Operations Area (AOA) Conference & Exhibition in Milwaukee April 17-19, 2005. Cygnus' Airport Business will host the event, which will be open to exhibitors and attendees who handle airport operations such as pavement maintenance, signage, snow removal and lighting.