Jupiter evaluates e-mail providers
JupiterResearch, a division of Jupitermedia Corp., has released its "E-mail Marketing Buyers Guide," an assessment of 28 e-mail service providers. In the full and collaborative service provider category, JupiterResearch classified seven vendors as market leaders: Bigfoot Interactive, Digital Impact, DoubleClick, E-Dialog, Exact Target, Silverpop and Yesmail. In the middle-market category, it recognized Blue Sky Factory, Lyris and Skylist as market leaders. The report also indicated there is room for vast improvement among e-mail service providers. David Daniels, an analyst at JupiterResearch, said almost two-thirds of those evaluated (61%) manipulate deliverability rates by removing hard bounces from their calculations.
NKH&W changes name to Nicholson Kovac
NKH&W, a Kansas City-based marketing communications agency, has changed its name to Nicholson Kovac. The agency also announced a new employee stock ownership plan. It will use cash reserves and profit-driven contributions to fund the ESOP stock purchases, said Pete Kovac, president-CEO of the agency.
`WSJ' establishes consistent ad well
Dow Jones & Co.'s flagship Wall Street Journal announced it will have a consistent advertising well on pages A2 and A3 that is intended to offer advertisers better visibility in an "uncluttered environment." The newspaper also announced an expanded "Personal Journal" section, which will now include "Personal Finance Wednesday," offering advice for high-net-worth individuals. The section will also include "Home and Family Thursday," offering coverage of home entertainment technology.
CPRi acquires staffing firm 7A
Corporate Project Resources (CPRi) has acquired 7A, a Chicago-based marketing staffing company. CPRi said 7A will add 2,000 marketers to CPRi's database of 18,000 professionals nationwide. 7A's founding partners, Lisa Coleman and Laurel Walsh, will be joining CPRi as managing directors. Sean Bisceglia is CEO of CPRi.
OfficeMax rolls out e-commerce site
OfficeMax launched an e-commerce site designed for businesses that purchase products on a prenegotiated contract basis. The new site features online ordering, billing, shipping and account history. It also enables business customers to order products for multiple departments and arrange billing to different cost centers. The site reflects the migration to the OfficeMax brand for the company's Boise Office Solutions b-to-b customers.
ARC Advisory Group adds European service
ARC Advisory Group announced the launch of its European Strategic Market Service. The service includes market data and competitive intelligence related to the manufacturing and logistics industries.
Allured publishing names Ludwig president-CEO
Allured Publishing Corp. announced Theresa Lafontaine has resigned as president-CEO, effective Sept. 30. Janet Ludwig has been named as her successor. A 23-year Allured veteran, Ludwig is currently VP and a director on the Allured board. Allured publishes Skin Inc., Cosmetics & Toiletries and Global Cosmetic Industry.
Monster Worldwide picks directDeutsch as agency
Monster Worldwide has tapped directDeutsch as its direct marketing agency of record after a formal review. Spending was undisclosed, but the online site for job seekers this year boosted its overall ad budget to $125 million. Deutsch and iDeutsch, its interactive arm, won the general agency of record business in July 2003.
eXubrio introduces marketing audit
Marketing consultancy eXubrio has launched a marketing communications performance audit. The service evaluates the effectiveness of marketing activities, links marketing and sales results, and recommends strategies for improving sales and lowering marketing expenses.