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'Wall Street Journal'  plans 'Weekend Edition'

Dow Jones & Co.'s The Wall Street Journal announced it will begin publishing a "Weekend Edition," starting next year on Saturday, Sept. 10. The edition will include business news as well as a new section, "Pursuits," which is intended to build on the Journal's "Weekend Journal" and "Personal Journal" sections. The "Weekend Edition" of the Journal will be delivered at no additional charge to all Journal subscribers. It will also be sold at newsstands. Subscribers will have the option of providing a separate address for weekend delivery; currently, 67% of Wall Street Journal subscribers receive their copy each day at home. The Wall Street Journal was published six days a week from its founding in 1889 until 1953, when, following the ending of Saturday trading on the New York Stock Exchange, publication was cut back to five days.

Publishing M&A deals decline, study finds

The pace of acquisitions among publishing, information and training companies slowed in the third quarter, according to a report released by mergers and acquisitions firm Whitestone Communications, which tracks acquisitions for its annual reference, "Who's Buying Whom." "After a second quarter that saw deals increase by 71% over the same prior year period, we had a quarter where the number of deals actually dropped slightly from last year-from 84 in the third quarter 2003 to 77 this past quarter," Whitestone President Baran Rosen said in a statement. The number of trade magazine and trade show deals fell to seven in the third quarter, from 11 in the year-earlier period. The dollar value of the deals fell 96% to $13 million, from $163 million in last year's third quarter.

WPP units to merge as Ogilvy Healthworld

Healthworld Communications Group and Ogilvy Healthcare, both WPP companies, are merging to form Ogilvy Healthworld. The merger will be completed by the end of 2004. Terms were undisclosed. Steven Girgenti, worldwide CEO of Healthworld Communications Group, will assume leadership for the merged company as worldwide CEO.

Pitney Bowes to buy Ancora Capital assets

Pitney Bowes has signed a definitive agreement to acquire "a substantial" portion of the assets of Ancora Capital & Management Group, a mail processing and presort service provider, for about $35 million in cash and assumed liabilities. Ancora will become part of Pitney's PSI operation. PSI is a presort company that Pitney acquired in 2002.

AccuData America relaunches portal

AccuData America, which provides multisourced compiled data and data services, announced the relaunch of its corporate portal at The portal is aimed at resellers, enterprises and small businesses that use data on customer research and direct marketing lists. The new site features information on industry-specific customer research and lists, data services and lists for resellers of information, and articles on best list practices and tips for direct marketing.

Intel puts worldwide account in review

Intel Corp. has put its worldwide advertising account in review, a company spokeswoman confirmed. "At a high level, we are taking the opportunity to consider new creative ideas," said Claudine Mangano, an Intel spokeswoman. The size of the account was undisclosed, but it is estimated to be worth at least $200 million. Intel's existing agency, Euro RSCG MVBMS, New York, has been invited to participate in the review. All of Intel's corporate advertising on a worldwide basis has been put in review, although the review will not include the advertising for "Intel Inside," the company's channel advertising.

Avenue A/Razorfish creates search unit

Avenue A/Razorfish, an interactive agency that is part of aQuantive, has launched Avenue A/Razorfish Search, a new division dedicated to search engine marketing. The division is being combined with eonMedia, aQuantive's Denver-based search engine marketing service provider, which was created when it acquired search technology provider Go Toast in December 2003. Search constitutes about 25% of the agency's annual billings.

Ziff Davis acquires Connexus Media

Ziff Davis Media said it has completed its acquisition of Connexus Media, a b-to-b online publishing company that publishes 25 Web sites, 10 weekly e-newsletters and 25 list rental databases. Connexus titles acquired by Ziff include,, and Terms of the deal were not disclosed. Ziff Davis has also launched a new corporate Web site at Developed by IconNicholson, New York, the site features brand-specific market research and custom programs designed to deliver technology information across many categories and spending levels for advertisers.

`BusinessWeek' adds BPA for circ audits

BusinessWeek has selected BPA Worldwide to audit its circulation. The McGraw-Hill title will also continue to be audited by BPA competitor Audit Bureau of Circulations-an unusual move among major magazines. BusinessWeek said that adding the BPA audit will improve its timeliness in providing circulation data to its advertisers, because BPA completes 97% of its magazine audits within six months of circulation statement filings.

Delta awards account to Ogilvy & Mather

Delta Air Lines has awarded its creative advertising account to Ogilvy & Mather and its media account to MindShare, both part of WPP Group, according to a source close to the situation. The account is estimated at $25 million. It was put in review in July, and the incumbents were Brighthouse for creative and Publicis Groupe's Starcom for media.

Study: b-to-b e-mail lists highest priced

Permission-based b-to-b e-mail lists are the highest-priced list category, with an average price of $287 per thousand, according to list manager Worldata's Fall 2004 List Price Index. That's up $8 per thousand from a year ago. Worldata said the highest-priced files are in niche b-to-b categories rather than general business-oriented lists.

Fair Isaac to buy Braun Consulting

Analytics technology company Fair Isaac Corp. announced an agreement to acquire Braun Consulting, a Chicago-based marketing strategy and technology consultancy. The deal, valued at $30 million, is expected to close in the fourth quarter. The companies said the merger would build upon Fair Isaac's marketing analytics offerings through the addition of Braun's customer management, product strategy and organizational consulting expertise. It will also expand Fair Isaac's presence in growth markets such as health care, retail and pharmaceuticals. Braun's senior management team, including founder and CEO Steven Braun, will remain with Fair Isaac.

Overture announces global expansion

Search marketing company Overture Services said it plans to expand to five new international markets over the next several months. Overture, a wholly owned subsidiary of Yahoo!, said it will establish a presence in Brazil, Canada, China, Hong Kong and Taiwan, beginning in the fourth quarter. The company already operates in the U.S., Europe and the Asia-Pacific region.

IAB releases ad format guidelines

The Interactive Advertising Bureau issued guidelines for rich media ad units and pop-up ads at the Interactive Advertising World Conference and Expo last month in New York. The rich media guidelines, issued by IAB and its Rich Media Task Force, set standards for expandable ads, floating ads, between-page ads and in-stream units. The guidelines are available at

Marketing vet Weber launches W2 Group

Larry Weber, founder of the Weber Group and Weber Shandwick Worldwide, has launched W2 Group, a marketing services company focusing on digital technology. Backed by private investors, W2Group will introduce and acquire marketing technology and services companies. Its first acquisition is Racepoint Group, a PR agency for the technology sector. Terms were not disclosed.

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