Ad spending in b-to-b publications was up 3.8% in 2004, according to the Business Information Network report by American Business Media and IMS/The Auditor. B-to-b ad pages were up 1.4%. Ad spending rose 4.6% in December, compared with the year-earlier month, and ad pages were up 2.7%. The leading gainers in ad spending for 2004 were retail (up 13.1%), automotive (up 8.2%) and telecommunications (up 7.1%). In ad pages, the leaders were telecommunications (up 9.2%), drugs and toiletries (up 6.4%), and business and advertising (up 3.1%).
Sun Microsystems puts media account in review
Sun Microsystems has put its media account in review, according to sources. The incumbent on the media account is Publicis Groupe's Starcom. Recently, Sun awarded its advertising account to Butler, Shine, Stern & Partners, San Francisco. Select Resources International is serving as consultant on the media review.
Study finds most search users not brand loyal
The majority of online searchers use multiple search engines, according to data from Nielsen//NetRatings' MegaView Search research. Fifty-eight percent of Google searchers also visited at least one of the other top search engines, MSN Search and Yahoo! Search. Seventy-one percent of Yahoo! searchers also visited at least one of the other top engines, and 70% of MSN searchers visited at least one other. Nielsen//NetRatings said Google still leads in market share, handling 47% of all online searches, followed by Yahoo! at 21% and MSN at 13%. More than 80% of all searches are conducted using one of the top three engines.
The Deal, CNET enter content partnership
The Deal L.L.C. and CNET Networks announced a partnership that involves an editorial exchange between CNET News.com and The Deal's newest brand, Tech Confidential. In May, The Deal will expand its coverage of technology with the launch of Tech Confidential, a bimonthly magazine focusing on the business of technology and innovation. Complementing this coverage will be articles from CNET News.com. Additionally, articles from Tech Confidential will be featured on CNET News.com. An executive close to the agreement said Tech Confidential and CNET News may create additional content together, such as conferences.
`World Mining Equipment' sold
Mining Media, the owner of Engineering & Mining Journal and Coal Age, announced it has purchased the title and assets of World Mining Equipment from U.K.-based Metal Bulletin. The assets include several industry conferences. WME will be merged into E&MJ, a title that has served the global mining market for more than 140 years. The combined publication will have a circulation of more than 20,000.
ALC, Millard Group create DMexchange
American List Counsel and Millard Group announced the launch of an Internet-based, interactive data exchange system called DMexchange. The system will allow list managers to exchange list order and shipping information through a secure Web site. Generative Methods, a technology provider, helped develop it. Executives at ALC and Millard Group said the online clearinghouse could potentially replace transmitting list information by fax and phone.
WSJ Online launches Desktop News Alerts
The Wall Street Journal Online announced the launch of Desktop News Alerts, a service that delivers alerts on major business and world news, the markets and technology to users' computer screens in close to real time. AT&T Corp. is its first advertiser. The alerts appear in the form of a small window similar to an instant messaging window with a link to the Online Journal.
Slack Barshinger wins DCSI account
Distribution Control Systems Inc. has hired Slack Barshinger as its agency of record to provide integrated marketing communications services. DCSI manufactures automatic utility meter reading systems. Spending was undisclosed.