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Hewlett-Packard picks Lyons as new CMO

Hewlett-Packard Co. has named 26-year company veteran Cathy Lyons exec VP-chief marketing officer effective immediately. Lyons assumes CMO responsibilities from Mike Winkler, who will continue in his position as exec VP-customer solutions group at HP. Lyons was previously senior VP-business imaging and printing in HP's Imaging and Personal Systems Group. HP has had a senior staff shakeup in recent months, with former president-CEO Carleton Fiorina departing her post in March under pressure from the HP board. Shortly afterward, Allison Johnson, former senior VP-corporate marketing, left to become VP-worldwide marketing and communications at Apple Computer.

MasterCard debuts b-to-b print campaign

MasterCard International this month launched a print b-to-b advertising campaign in the U.S. to promote the suite of MasterCard Corporate Payment Solutions. The campaign, featuring the tagline, "Helping you find profits in new places," represents a 46% increase in MasterCard's large market commercial advertising spending relative to 2004. Print ads appear in current issues of The Economist, Fortune and Purchasing. Ads will also appear in BusinessWeek, CFO and Treasury & Risk Management as well as other publications throughout the year and on Web sites such as, Google, and

TNS: Ad revenue rises 4.4% in first quarter

U.S. advertising revenue totaled $33.5 billion in the first quarter, up 4.4% from the same period last year, according to TNS Media Intelligence. Local magazines led all media categories in growth, with spending up 26.2% to $104 million. Cable TV spending was up 18.2%, to $3.5 billion. Ad spending in b-to-b magazines grew by only 0.1% in the first quarter, totaling $1.2 billion.

The top ad categories by growth were direct response (up 19.3%), media and marketing services (up 12.6%), restaurants (up 11.9%) and domestic auto, factory and dealer (up 8%).

`WSJ' overseas editions to change to tabloids

The Wall Street Journal announced that it will begin publishing its European and Asian editions in tabloid format rather than broadsheet, beginning Oct. 17. Dow Jones & Co., the newspapers' owner, said it expects to save $17 million annually beginning next year due to reduced production costs associated with the smaller size. The Journal also said it will offer color advertising positions on the front page of its European and Asian editions. The Asian Wall Street Journal will be renamed The Wall Street Journal Asia .

Motorola places digital account with FCBi

Motorola has awarded its digital and relationship marketing account to FCBi, which is part of Foote Cone & Belding, following a review that began in March. The other contenders in the review were Euro RSCG 4D, OgilvyOne and Wunderman. Billings were undisclosed. partners with AOL

America Online and announced an agreement to integrate advertiser listings into AOL's Yellow Pages products, including the AOL service, Netscape and CompuServe. AOL benefits from the added advertiser content, and joint venture between SBC Yellow Pages and BellSouth Advertising and Publishing Corp.-gains additional reach.

Off Madison buys Mighty Interactive

Off Madison Ave, an integrated marketing communications agency, has acquired Mighty Interactive, a Phoenix-based interactive marketing agency. Financial terms were undisclosed. The acquisition will give Off Madison Ave more interactive services. Mighty Interactive has been merged with Off Madison Ave and will operate out of the agency's Tempe, Ariz., headquarters.

Di Zinno Thompson merges with NYCA

Ad agencies NYCA and Di Zinno Thompson announced the completion of a merger. The combined agency operates under the NYCA name and is headed by CEO-Creative Director Michael Mark. Clients include the San Diego Convention & Visitors Bureau and Kyocera Wireless.

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