Google and Intuit announced they have partnered to offer Google advertising opportunities to small businesses. A variety of Google services will be integrated into the QuickBooks 2007 accounting software, which will be available this fall. The companies said QuickBooks 2007 will include a $50 Google Adwords credit, a free business listing on Google Maps and a product listing in Google Base. It will also incorporate Google Desktop, a search engine, into the software, so that businesses can search information anywhere within QuickBooks or on their desktop.
Magazine ad pages, revenue up in August
Magazine rate card-reported advertising revenue for August totaled $1.6 billion, up 9.6% from a year earlier, according to Publishers Information Bureau. After several months in the doldrums, ad pages increased, too, rising 4.4% from August 2005. Nine out of the 12 major advertising categories showed increases in PIB revenues and ad pages. Top advertising gainers included retail (up 36.1% in revenue and 18.2 in pages), drugs and remedies (up 29.4% in revenue, 18.7% in pages), food and food products (up 17.6% in revenue, 16.7% in pages) and public transportation, hotels and resorts (up 6.8% in revenue, 12.6% in pages). For the year to date, total ad revenue was up 3.9% to $14.4 billion; ad pages were down 0.3%.
CMP sells noncore titles to Wicks Group
CMP Technology it has sold its "noncore" consumer and enthusiast magazines to Wicks Group of Cos. for $47 million in cash. The portfolio includes Bass Player, Guitar Player, Pro Sounds News and Systems Contractor News. In 2005 the portfolio generated $41.3 million in revenue, according to CMP. With the sale, CMP, which is owned by United Business Media, will be able to enhance its focus on its b-to-b media properties. Those properties include Dr. Dobb's Journal, EE Times and Information Week.
Inc.com launches IncTechnology.com
Inc.com, which covers the small-business sector, launched IncTechnology.com (www.inctechnology.com), a Web site covering technology topics for entrepreneurs. The site debuted with Dell Computer Corp. as its launch sponsor. It will initially be limited to two sponsors. IncTechnology.com offers articles with specific hands-on advice and strategies on issues ranging from network security to purchasing the best business laptop. Topics covered include e-business, technology management, networking, software, security, telecom and wireless technology.
IBM, Coremetrics partner on analytics
IBM Corp. and Coremetrics have formed a partnership to develop an e-commerce analytic software program. Under the agreement, IBM and Coremetrics, a Web analytics company, will develop Coremetrics for IBM WebSphere Commerce.
Slack Barshinger lands Kellysearch.com
Kellysearch.com, a b-to-b search company, has selected Slack Barshinger, Chicago, to develop direct response and relationship marketing programs. Slack Barshinger will also help Kellysearch.com develop a demand generation program targeting online advertisers. Billings were undisclosed. Kellysearch.com is a division of Reed Business Information.
Convera introduces b-to-b search platform
Convera Corp. debuted TrueKnowledge Platform, a search product for business professionals. The platform enables individuals to access information within their corporation as well as across the Internet in one consolidated view. TrueKnowledge is available in three formats: as a hosted service, as a bundled hardware and software product, and as a software-only enterprise search product that can incorporate selected Web content.
Habeas debuts e-mail monitoring service
Habeas, a commercial e-mail monitoring company, announced a new, automated monitoring service. According to Habeas, the service will give customers real-time, detailed data on in-box delivery; domain and IP address reputation data; customer feedback; and white list compliance data.