ComScore Media Metrix, a digital media measurement company, announced the launch of Competitive Search Marketing Reports. The new service enables agencies, publishers and online marketers to compare the effectiveness of their online search campaigns with those of their competitors. The new reports will become part of the company's qSearch product suite. Statistics measured include sponsored ad impressions, sponsored click-through rates, number of click-throughs, and percent of total click-throughs from sponsored ads. The service can also determine which search engines are preferred for sponsored ad campaigns.
'Wall Street Journal' to sell ads on front page
Dow Jones & Co. announced it will start selling ad space on the front page of its flagship Wall Street Journal starting in September. The "jewel box" ad space will be available in the lower right-hand corner of the front page Monday through Saturday. Dow Jones did not say how much the front-page ads would cost or which advertisers have committed to purchasing the space. "The front page of The Wall Street Journal will provide the greatest opportunity available anywhere, in any medium, for advertisers seeking to reach a large, affluent and influential audience," said L. Gordon Crovitz, exec VP of Dow Jones and publisher of the Journal, in a news release. Last September the Journal starting selling ads on the front page of its "Money & Investing" section and, in October, on the front page of its European and Asian editions.
ZenithOptimedia raises ad spending forecast
ZenithOptimedia said global ad spending will grow 6.1% this year to $406.5 billion, a slight uptick from the 6.0% growth prediction it made in April. Zenith said it raised its growth forecast based on strong economic progress in the U.S. and Europe. The media agency also said ad spending will grow 5.3% in 2007 and 5.6% in 2008, compared with the 5.0% average growth rate of the past decade. The Internet is growing faster than any other medium, according to ZenithOptimedia. It predicted the Internet will account for 7.0% of worldwide ad spending by 2008, up from its 6.5% forecast made in April as well as an increase from its 6.0% forecast made in December. Internet advertising spending will grow 76% between 2005 and 2008, the agency said.
'New York Times' plans to cut paper size in '08
Following the lead of other major newspaper publishers, New York Times Co. said it is planning to reduce the size of its flagship New York Times , making it narrower by one-and-a-half inches. In addition, the company said it's closing its printing operation in Edison, N.J. The format change, to go into effect in April 2008, will be accompanied by a phased-in redesign of the paper and will result in the loss of 250 production-related jobs, according to the company.
Questex acquires events from Show Management
Questex Media Group announced the acquisition of three trade shows from Show Management. Financial terms were not disclosed. The trade shows are: International Esthetics, Cosmetics & Spa Conference (IECSC) Las Vegas and Orlando, Fla., and Las Vegas Hair & Nail Conference. The three events will be integrated into the Questex Beauty Group, which includes American Spa, American Spa Expo, Medical Spa Report and the International Beauty Show.
Stein Rogan picked as OnForce agency
OnForce, a Web-based marketplace for on-site technology services, has named Stein Rogan+Partners agency of record, following a review. Stein Rogan is the first advertising agency of record for OnForce. The agency will be responsible for developing brand positioning and an integrated marketing program for OnForce. Billings were undisclosed.
Wrench named CEO of Landor Associates
Landor Associates, a strategic brand and design consultancy, promoted Charlie Wrench to president-CEO, from worldwide president. In his new role, Wrench is responsible for managing Landor's 22 global offices. Landor also announced the appointment of Phil Duncan as president-Europe and Middle East regions, from managing director of Landor's Cincinnati office.