The Interactive Advertising Bureau last week announced that a group of top brand marketers will demand audited numbers from online publishers, effective mid-2007, and measurement certified numbers in 2008. The marketers include BMW, Colgate-Palmolive, Ford, Hewlett-Packard, ING, Kimberly-Clark, Pepsi and Visa. Once the enforcement dates are reached, audited and certified numbers will be the only ones used for payment against those marketers' online advertising campaigns, according to IAB.
'Inc.' offers consulting services to businesses
Inc. magazine announced Growth Solutions, a partnership with three companies to offer consulting services to entrepreneurial businesses. Growth Strategy Partners will focus on revenue generation and growth strategy. Hanft Unlimited will concentrate on marketing, branding and advertising. Tatum Growth Strategy will supply pointers on financial planning and aligning technologies.
VNU makes moves in top management
VNU named Michael Marchesano to the newly created position of exec VP-chief transformation officer. In his new role, he will lead VNU's Project Forward, a three-year program designed to reduce costs, enhance margins and leverage VNU's resources. VNU has hired veteran b-to-b media executive Bob Krakoff to succeed Marchesano as president of VNU Business Media USA. From 1996 to 2004, Krakoff was chairman-CEO of Advanstar Inc., parent company of Advanstar Communications. The executive moves were announced two months after a consortium of private equity firms, called Valcon, bought VNU for roughly $11 billion.
Omnicom Group acquires Rodgers Townsend
Agency parent Omnicom Group has acquired St. Louis-based ad agency Rodgers Townsend. Rodgers Townsend provides advertising, direct marketing, strategic planning, media planning, interactive marketing and design services to clients including AT&T, Ameren Corp., Monsanto Co. and Maritz. The Rodgers Townsend name will be kept, and the agency will continue to operate autonomously. Co-founder Tim Rodgers becomes CEO, and co-founder Tom Townsend has been named chief creative officer. Financial terms of the deal were not disclosed.
Magazines post 3.7% gain in ad revenue
Magazine rate card-reported advertising revenue for July totaled $1.6 billion, up 3.7% from a year earlier, according to the Publishers Information Bureau. Ad pages were down 0.1%. Three of the 12 major ad categories showed both revenue and ad page gains. Top gainers included public transportation, hotels and resorts (up 14.6% in both revenue and pages), apparel and accessories (up 25.3% in revenue and 14% in pages), and technology (up 20.3% in revenue and 10.1% in pages). Year-to-date, total ad revenue was up 3.3%, while pages were down 0.1%.
Carlson Marketing buys event marketing firm
Carlson Marketing announced it has has acquired TQ3Navigant Performance Group, an event marketing company. The TQ3Navigant brand is being dropped, and NPG employees become part of Carlson's Meetings & Events business. NPG President Steve Some has been named a senior VP of Carlson Marketing. Financial terms of the deal were not disclosed.
Kanoodle separates businesses, rebrands
Kanoodle has separated its search and content businesses and has created a parent company, called Seevast. The content-targeted sponsored-links business will become an operating company called Pulse 360. The Kanoodle brand will continue to be associated with search-targeted sponsored links. The company also announced it has acquired Moniker.com, a domain sales and asset management company.
RISI acquires CMP's 'Seybold Report'
RISI, a b-to-b information provider, announced it has acquired The Seybold Report from CMP Technology. Financial terms of the deal were not disclosed. The Seybold Report , which is published biweekly, covers cross-media tools, technologies and trends related to print and Web publishing.