Internet advertising revenue totaled $3.9 billion in the first quarter, a record high that was up 38% from $2.8 billion a year earlier, according to a report released by the Interactive Advertising Bureau and PricewaterhouseCoopers. Conducted by PricewaterhouseCoopers' New Media Group and sponsored by IAB, the 10-year-old "Advertising Revenue Report" tracks all online advertising revenues by compiling data directly supplied by companies that sell online ads.
Print ad revenue up slightly in 1st quarter
Advertising revenue for business publications grew 0.32% through March compared with the same time period in 2005, according to figures released by American Business Media's Business Information Network (BIN). Meanwhile, ad pages for the first three months of the year fell 0.14%. The strongest b-to-b ad categories in terms of revenue were: aviation, aerospace and military, up 17%; and resources, environment and utilities, up 15%. Leading gainers in ad pages were: agriculture, up 14%; and banking, financial and insurance, up 10%. Ad revenue increased 0.17% in March, while ad pages rose 0.71%.
CA rolls out global branding campaign
CA launched a global branding campaign that includes print ads in newspapers and trade publications, online advertising, direct mail and a sponsorship program. The campaign builds on the company's "Believe Again" effort launched last November by focusing on its Enterprise IT Management technology. Print ads broke in The Wall Street Journal and The New York Times. Ads will also run in BusinessWeek, CIO Insights, eWeek, Golf Digest and Information Week . CA is also sponsoring the World Golf Championships, which will give the company exposure on NBC, CBS and the Golf Channel. The campaign was developed by a team of Interpublic Group of Cos. agencies, led by Draft, New York.
Yahoo! Video ready for its close-up
Yahoo! announced the launch of Yahoo! Video, an online video destination that combines Yahoo! Search functionality with new features to upload, browse and establish communities. Yahoo! currently hosts and serves music, news, sports, movies and TV videos. The new destination combines that service with content from across the Web that is searchable. Users can also subscribe to specific "channels," which are groups of related videos, as well as participate in a social community by rating, reviewing and sharing videos. Content can be shared through Yahoo! Mail and Yahoo! Messenger, its instant messaging platform.
Pitney Bowes agrees to buy marketing firms
Pitney Bowes signed an agreement to acquire Advertising Audit Service, a provider of online tools for customizing promotional mail and marketing materials, and PMH Caramanning, a loyalty marketing services company. Financial terms of the deal were not disclosed. Both companies will become wholly owned subsidiaries of Pitney Bowes and operate as part of its mail services business. Michael Monahan, exec VP and president of Global Mailing Solutions & Services, will oversee the operation.
DMA announces expo locations through '09
The Direct Marketing Association announced locations for its annual Conference & Exhibition through 2009. The DMA07 Conference will be in Chicago, DMA08 in Las Vegas, and DMA09 in San Diego. The DMA said the new locations were chosen based on a survey conducted after last year's annual conference in Atlanta. This year's conference will be at San Francisco's Moscone Center Oct. 14-19.
Spending surge forecast for e-mail security
The e-mail security market will experience strong growth through 2010, driven by organizations' ongoing need to secure e-mail networks from security threats, according to a study by the Radicati Group. According to the study, worldwide revenue in the e-mail security market is expected to grow from $3.5 billion this year to more than $6 billion in 2010. In addition, comprehensive security solutions that offer increased functionality, such as encryption, archiving, compliance and support for instant messaging, are gaining in popularity.