In another example of the accelerating trend among media companies to merge print and online advertising sales, Time Inc. organized all its business and finance titles, along with the Web site CNNMoney.com, into a new sales and marketing structure. The new organization, called Time Inc. Business and Finance Network, is supported by one sales team representing all the magazine brands combined with the sales force of CNNMoney.com. The magazines involved in the restructuring are: Business 2.0, Fortune, Fortune Small Business and Money.
Manufacturers expect to raise Web spending
Seventy-eight percent of manufacturing companies plan to increase spending on their corporate Web site this year, according to a study by SVM E-Business Solutions. The study also found that 60% of manufacturers will increase spending on e-mail marketing, and 48% will boost spending on search engine marketing. The study was based on a survey of more than 220 marketing executives at U.S. manufacturing companies. It found that 52% of respondents consider their Web site to be their most powerful marketing tool.
BMA picks Cisco exec for Marsteller Award
The Business Marketing Association and Burson-Marsteller have named James Richardson, senior VP-commercial business at Cisco Systems, as the recipient of the 2006 William A. Marsteller Marketing Leadership Award. The award will be presented at the BMA Annual Conference in San Jose, Calif., on May 11. Richardson is being honored for his work as CMO at Cisco, a position he held for four years, as well as the new role he assumed in January. The Marsteller Award recognizes corporate marketing executives who have shown consistent, zealous support of and belief in b-to-b marketing. As CMO, Richardson was responsible for developing and communicating Cisco's strategy and vision as he led the company's technology and segment marketing, corporate marketing, advertising, branding, marketing communications and public relations efforts.
National radio ad revenue rises 3%
National radio ad revenue rose 3% in the first quarter compared with the same period in 2005, according to figures released Monday by the Radio Advertising Bureau. Local radio advertising dollars dropped 2%. The RAB report did not contain specific dollar figures. Total combined local and national ad sales fell 1%. It was a similar tune for radio ad sales in March: National ad dollars rose just 1% while local ad revenue fell 2%. The one bright spot: Nonspot revenue grew 9% in the first quarter of this year compared with the year-earlier period.
Industrial companies set to boost marketing
Fifty-six percent of industrial marketers plan to increase their marketing spend this year, 7% plan to reduce it and 37% expect to spend the same, according to a survey by GlobalSpec, a vertical search engine for the engineering, industrial and technical communities. Seventy percent of industrial marketers cited either customer acquisition or lead generation as their primary marketing goal this year. More than half of marketers plan to allocate additional budget dollars to search engine marketing, online directories and Web sites, and e-mail advertising; 35% of respondents said they will spend more than 50% of their marketing budget online, according to GlobalSpec.
CMP launches database marketing suite
CMP Media has launched a new suite of sales lead development and database marketing solutions. The products tap the CMP Technology Database of 18 million records spanning the technology market, including hardware and software, channel and enterprise IT. The database includes print subscribers, e-mail subscribers, online registrants, and face-to-face and online event attendees.
Ziff Davis plans brand extension of 'eWeek'
Ziff Davis Media's eWeek announced plans for eWeek Strategic Partner. The new title, which will be launched online and in print on May 29, will go to 89,000 subscribers cherry-picked from eWeek's 400,000 subscribers. The publication will be available online at esp.eweek.com.