Online search giant Google is launching a program that will allow businesses to click Google and buy ad space in The New York Times, The Washington Post and other newspapers, according to several reports. Google will run a three-month test of the program, which is designed to make it easy for newspaper advertisers to come to Google, find a newspaper they want to advertise in, browse ad rates and buy an ad, according to The Washington Post. The Wall Street Journal reported that 50 newspapers will take part in the Google ad test. Google has said it also wants to broker ads for radio and television.
Mobium opens Minneapolis office
Mobium Creative Group announced that it will open a Minneapolis office through a partnership with sibling agency Sable. Both agencies are part of the MDC Partners agency network. Mobium will assimilate part of Sable to create a second Mobium office.
Dow Jones Online adds video channel
Dow Jones Online and Internet video service Brightcove announced the launch of a video channel that is accessible on Barron's Online, MarketWatch.com and The Wall Street Journal Online. Video segments are linked to relevant reporting from all three Web sites. Video links are accessible on each site's home page; the channels are also available at www.brightcover.com. The latest in a series of brand extensions at Dow Jones Online, the broadband video channel offers integrated advertising opportunities and online tools that allow users to share videos and add them to their blogs.
AOL acquires search company Relegence
AOL announced it has acquired Relegence Corp., a New York-based financial news and information search technology company. Financial terms were not disclosed. Seven-year-old Relegence will operate as a wholly owned subsidiary of AOL. Its 60 employees will continue to be headquartered in New York, with offices in London and Tel Aviv. AOL said the acquisition gives it more content for its publishing and content management platform.
Magazine ad revenue up 1.9% in October
Magazine rate card-reported advertising revenue for October totaled $2.40 billion, up 1.9% from a year earlier, according to Publishers Information Bureau. Ad pages were up just 0.4% after growing 2.4% in September. Eight of the 12 major advertising categories showed increases in PIB revenue and ad pages in October, but many of the gains were in the low single digits. Top advertising gainers included retail (up 19.7% in revenue and 10.1% in pages) and drugs and remedies (up 17.9% in revenue and 12% in pages). Automotive had the sharpest decline, with ad revenue down 10.9% and ad pages down 13.6%. It was a mixed bag for the media and advertising category, with ad revenue up 3.9% but ad pages down 0.5%.
Donnelley to acquire Banta for $1.3 billion
R.R. Donnelley & Sons Co. announced it has agreed to acquire Banta Corp. for $1.3 billion in a cash deal that brings together two major midwestern printers. Donnelley said the acquisition of Manasha, Wis.-based Banta would enhance its ability to provide magazine, catalog and book printing services, as well as direct marketing. It will also help Donnelley expand geographically. Banta currently operates in Europe and Asia, in addition to the U.S.
HSR wins Delta AirElite Business Jets account
Delta AirElite Business Jets, the private jet charter and aircraft management service of Delta Air Lines, has named HSR Business to Business as its integrated agency of record. HSR will provide Delta AirElite with advertising campaign development, direct communications, online and print fulfillment, Web site development and event support. Billings were undisclosed.
Avenue A|Razorfish buys Chinese agency
Avenue A|Razorfish announced the acquisition of e-Crusade, a Hong Kong-based digital marketing agency. Financial terms were not disclosed. E-Crusade will retain its name and existing leadership, and will operate as a subsidiary of Avenue A|Razorfish.