D&B announced it will outsource certain parts of its data acquisition, delivery, customer service and financial operations to IBM, and as a result will eliminate 750 positions globally. D&B said about 220 of those employees will migrate to IBM for at least one year, with the opportunity to pursue available positions there. The news came out of the company's third-quarter earnings release. D&B reported third-quarter revenue was up 9%, to $333.2 million, compared with the same period last year. Net income for the third quarter was $47.1 million, a 14% increase from a year earlier.
Sun Microsystems account in review
Sun Microsystems has put its U.S. creative advertising account into review, according to a Sun spokeswoman. The size of the account was not disclosed. Only agencies with offices in the San Francisco Bay area will be invited to participate. Omnicom Group's Arnell Group, New York, is the incumbent on the account. Sun's media account, handled by Publicis Groupe's Starcom, is not affected. Select Resource International, San Francisco, has been hired to assist in the review.
CNN plans to shut down CNNfn by mid-December
Time Warner's CNN plans to shut down CNNfn, its struggling cable news network, by mid-December. CNNfn, which started in 1995, turned a profit last year but has faced weakened public interest in financial news and a stronger competitor in CNBC. About 60 jobs will be cut at the network, although CNN told media outlets that 100 other jobs will be added, mainly at CNN Headline News, whose programming will be revamped to include prime-time shows rather than a succession of 30-minute newscasts.
`BusinessWeek' makes executive changes
McGraw-Hill Cos.' BusinessWeek announced that William P. Kupper Jr. has relinquished the publisher title of the magazine to Geoffrey A. Dodge, who is now senior VP-publisher, North America. Dodge, who joined BusinessWeek in March 2002, was most recently VP-U.S. sales director. Kupper remains president of BusinessWeek. In other moves, BusinessWeek announced that Paul Maraviglia moved from VP-international advertising director to VP-international publisher, and Peggy White moved from general manager of BusinessWeek Online to VP-BusinessWeek Online.
Improving security No. 1 tech concern
The outlook for the technology sector continues to trend upwards, and security technology is the biggest priority for business technology influencers, according to a study by Millward Brown IntelliQuest. Forty percent of those surveyed said their most important goal in the next 12 months is improving security. Thirty-six percent cited updating aging systems as their main priority.
ValueClick creates direct marketing group
ValueClick, an interactive marketing media, technology and services company, announced the launch of ValueClick Direct.The company said the direct marketing unit, part of ValueClick Media, will help clients with direct response advertising strategy, including targeting, creative consultation and conversion tracking through Web-based display ads, co-registration programs and e-mail marketing campaigns.
WSJ Online launches `The Morning Brief'
The Wall Street Journal Online announced the launch of "The Morning Brief," a daily e-mail that provides analysis of the previous day's news and breaking daily news. "The Morning Brief" will be distributed to subscribers and posted on WSJ.com weekdays at approximately 6:30 a.m. ET. The primary focus will be business and finance, as well as highlights from world news. Deutsche Post rebrands as DHL Global Mail
Deutsche Post World Net has rebranded its international mail services under the name DHL Global Mail in the U.S. and Asia-Pacific. A European rebranding is planned for next year. Last year, the company grouped DHL Express, Danzas and Deutsche Post Euro Express under the DHL brand.
Experian acquires Simmons Research
Information services company Experian announced the acquisition of Simmons Research, which provides syndicated research on the buying habits of U.S. consumers. The merged company will provide data on consumer purchase habits for direct and database marketing. Financial terms were not disclosed.
`New York Times' tops Erdos & Morgan study
The New York Times ranked first in the 2004-2005 "U.S. Opinion Leaders" study conducted by Erdos & Morgan. According to the study, released last month, 64% of U.S. opinion leaders read The New York Times, an increase of 3 percentage points from the last study, which was conducted in 2002.
Overture rolls out service enhancements
Overture Services, a subsidiary of Yahoo!, has launched three advertiser service enhancements designed to simplify sponsored search marketing and increase qualified leads. The new components are: advanced match type, budgeting features and enhanced tracking URLs.
Acxiom buys Shanghai database company
Acxiom Corp. announced it has acquired ChinaLOOP, a Shanghai, China-based company that provides database management, list rental and other direct marketing services. Terms of the deal were not disclosed. As a result of the acquisition, Acxiom expands its Asian footprint, while ChinaLOOP will be able to enhance its IT infrastructure with new technology products. Gabrielle Chou will remain CEO of ChinaLOOP.
Applied Graphics changes names
Applied Graphics Technologies has rebranded as Seven Worldwide. The rebranding reflects a reorganization of AGT divisions AGT-Seven, AGT-West, Black Dot, PreMediaOne, PP/FA and Seven Worldwide into one brand. Seven Worldwide provides marketing and content management services.