IBM Corp. announced last week it has agreed to sell its PC business to Lenovo Group, a leading PC marketer in China, for $1.75 billion in cash, equity and debt. The deal, which will give IBM an 18.9% equity stake in Lenovo, is expected to be completed in the second quarter of 2005. The move gives Lenovo global market reach, while strengthening IBM's focus on its lucrative b-to-b services business. As part of the agreement, Lenovo and IBM will form an alliance in which IBM will be the preferred services and customer financing provider to Lenovo. It will also provide marketing support and demand-generation services for Lenovo products through its sales force of 30,000.
Mobium Creative Group wins ACE `Best of Show'
Mobium Creative Group was the big winner in this year's ACE Awards, presented by the Business Marketing Association of New York. The agency won a total of 36 awards in 19 categories. It won Best of Show for its "Buddy, Can You Paradigm?" integrated program, and took home 18 gold, 11 silver and six bronze awards. Other ACE winners were Media Logic, which won five awards; AT&T Corp., which won four; and VSA Partners, which took home one. The ACE Awards celebrate creative excellence in b-to-b marketing communications. They were presented at the Hudson Hotel in New York on Nov. 30.
Siebel Systems puts focus on SMB market
CRM software provider Siebel Systems announced last week that it has launched a strategy to promote its products to small and midsize businesses. As part of this effort, Siebel has created a global sales organization that will focus exclusively on SMBs, which it defines as companies with annual revenue less than $500 million. This organization will include a co-op marketing fund and marketing programs for use by its partners.
McCann Worldgroup acquires boede+partners
McCann Worldgroup has acquired boede+partners, an integrated communications agency based in Salt Lake City. Terms of the deal were not disclosed. Effective immediately, the agency's name will be changed to McCann Erickson Salt Lake City. Founded in 2001, the agency has more than $10 million in revenue and a staff of 80 employees. Its clients include Microsoft Corp., which is also a McCann client, Unisys, SCT Corp, Plantronics, ClearOne and VeriSign.
CMO Council honors Google, HP and SAP
The Chief Marketing Officer Council honored Google, Hewlett-Packard Co. and SAP during its CMO of the Year award ceremony last week. Jonathan Rosenberg, VP-product marketing at Google, was named CMO of the Year in the business value, growth and creation category; Martin Homlish, chief marketing officer at SAP, was named CMO of the Year in the continual momentum building category; and Allison Johnson, senior VP-corporate marketing at Hewlett-Packard, was named CMO of the Year in the transformation and uplift category. Johnson was also named BtoB's Marketer of the Year for 2004.
Samsung selects WPP for global marketing
Samsung Electronics has selected several agencies within the WPP Group to handle global marketing programs including advertising, research and media planning. WPP's J. Walter Thompson Co. will provide global management of the Samsung account, led by JWT's New York office. Berlin Cameron, another WPP agency, will lead creative development. WPP's agencies have begun preliminary work on the account, with the aim of having a new advertising campaign launched in early 2005. Spending was undisclosed.
`InformationWeek' debuts in China
CMP Media last week debuted a version of InformationWeek for the professional market in China. The magazine is being published through a licensing arrangement with Morningside, which helps publish versions of Forbes and Harvard Business Review in China. The monthly publication, in simplified Chinese, has a circulation of 75,000.
PRIMIS Marketing acquires Hyphos360
PRIMIS Marketing Group announced it has acquired Hyphos360. PRIMIS purchased the marketing database company from a private investor group led by Bay4 Capital.