BtoB

QuinStreet acquires IT Business Edge

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Foster City, Calif.—QuinStreet Inc., an online media and vertical marketing company, has acquired IT Business Edge, which helps b-to-b tech marketers target customers and prospects. Financial terms of the deal, intended to expand QuinStreet's presence in tech b-to-b, were not disclosed. QuinStreet's “focus on performance-based marketing, proven technology platforms and scale will allow us to combine our users, audiences and capabilities to supercharge the rapid growth of QuinStreet's b-to-b lead-generation business, providing our mutual customers with greatly expanded and improved offerings,” said Phil Branon, president of IT Business Edge, in a statement.
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