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BtoB

Quintiles names Doremus global agency of record

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New York—Quintiles, a biopharmaceutical services company, has named Doremus its global advertising agency of record.

Doremus will be responsible for developing an integrated campaign, scheduled to debut early next year, that will highlight Quintiles’ strengths in the rapidly changing biopharmaceutical industry. Agency teams from New York and London will develop the campaign. The budget was undisclosed.

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