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BtoB

Quote/unquote

Published on .

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"What technologies did you see at ad:tech that look promising?"

"MSN's behavioral technology, as it allows marketers to microtarget their search advertisements down to the demographic profile of the user."

Bryan Wiener, President, 360i

"One notable search-driven technology I saw was Kanoodle's contextual offering to serve targeted text links to Web sites, linked to topics on the pages."

Geoff Ramsey, CEO, eMarketer

"Search, and the companies that service the search industry, sucked the air out of any discussions about new or innovative ways of reaching and maintaining customer relations."

Bill McCloskey, CEO, Email Data Source

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