×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

QuoteUnquote

Published on .

Most Popular
Q. What one event would convince you to dramatically increase your marketing spending?

"[We] would make changes to our marketing mix for a significant product development or innovation ."

Susanne Lyons, CMO, Visa

"If we greatly exceeded our revenue plan and the pipeline for future business was rapidly outpacing projections."

Carol Meyers, VP-marketing, Unica

In this article: