"Outsource most marketing functions for the first time to help [us] reach sales goals while freeing up time for more hands-on project management and long-range planning."
Chris Crytzer, principal, Crytzer Communications
"Developing and refining baseline measures for all marketing goals and sales tools so that we can maximize budgets and resources."
Brenda Kai, VP-marketing, Docucorp International
"Keep alive the strengths of our current organizational structure while we fully integrate the marketing staffs of recent acquisitions."
Dennis Frahmann, senior VP-integrated marketing communications, Best Software