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"Outsource most marketing functions for the first time to help [us] reach sales goals while freeing up time for more hands-on project management and long-range planning."

Chris Crytzer, principal, Crytzer Communications

"Developing and refining baseline measures for all marketing goals and sales tools so that we can maximize budgets and resources."

Brenda Kai, VP-marketing, Docucorp International

"Keep alive the strengths of our current organizational structure while we fully integrate the marketing staffs of recent acquisitions."

Dennis Frahmann, senior VP-integrated marketing communications, Best Software

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