"We're using print advertising comprised of first-person employee testimonials to drive awareness and understanding of our business strategy."
John F. Beering, director-marketing, Pratt & Whitney Commercial Engine Business
"As we transition from a software vendor to a customer facing solutions provider, we will use broad-reach print to say, `Siebel: It's all about the customer.' "
Andrew Salzman, VP-corporate marketing, Siebel Systems
"We target the C-level with a message that SAVVIS is transforming information technology. We're using print advertising to deliver that message broadly to IT leaders and in selected vertical industries.
Jim Leach, VP-marketing, SAVVIS Communications