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BtoB

R.H. Donnelley to acquire Business.com

Published on .

Cary, N.C.—R.H. Donnelley Corp., a Yellow Pages and online commercial local search company, on Thursday said that it has signed a definitive agreement to acquire Business.com, a business search engine and pay-per-click advertising network, for $345 million in cash. The deal includes online properties Business.com, Work.com and the Business.com Advertising Network. Business.com has distribution partnerships with BusinessWeek.com, Forbes.com, WSJ.com and other leading business properties. The New York Times and Dow Jones & Co. had reportedly been in pursuit of Business.com.

When the transaction is completed sometime in the third quarter, Business.com founder and CEO Jake Winebaum will be appointed president of Donnelley’s interactive unit, according to the company.

—Matthew Schwartz

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