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BtoB

RAB, Arbitron establish lab to measure radio ads

Published on .

New York--The Radio Advertising Bureau and Arbitron Inc. have agreed to establish a lab to study the effectiveness of radio advertising. Supported by funding from the radio industry, the Radio Ad Effectiveness Lab plans to do a series of studies. Findings from the first study will be presented at the RAB2002, the Radio Sales, Management & Leadership Conference, next February at Walt Disney World. http://www.arbitron.com
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