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RAB names Potter VP-interactive revenue development

Published on .

New York—The Radio Advertising Bureau has named John Potter to the newly created position of VP-interactive revenue development. Potter, who was previously VP-educational services at RAB, will oversee the development of resources to help radio stations sell advertising against interactive content. Potter’s appointment comes a week after RAB announced a reorganization of its marketing and communications operations, with the goal of increasing radio’s share of ad dollars.
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