×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

RAB names Potter VP-interactive revenue development

Published on .

Most Popular
New York—The Radio Advertising Bureau has named John Potter to the newly created position of VP-interactive revenue development. Potter, who was previously VP-educational services at RAB, will oversee the development of resources to help radio stations sell advertising against interactive content. Potter’s appointment comes a week after RAB announced a reorganization of its marketing and communications operations, with the goal of increasing radio’s share of ad dollars.
In this article: