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BtoB

RAB to report radio revenue quarterly starting in '07

Published on .

New York—The Radio Advertising Bureau announced that starting in 2007 it will publicly report radio revenue quarterly rather than monthly. However, monthly radio revenue will continue to be available on the RAB Web site (www.RAB.com). “We are in a fast-changing media environment and too often short-term variances in business month-to-month have not provided a proper perspective on where radio [advertising] is headed,” Jeff Haley, president-CEO, of RAB, said in a statement.

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