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BtoB

Radio ad revenue up 6% in January

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New York—Following a flat finish in 2005, national radio ad sales rose 6% in January, compared with the same period last year, according to a report released Wednesday by the Radio Advertising Bureau. However, local radio revenue fell 1% in the same period. Local and national ad dollars together grew just 1% in January. The biggest gain came in nonspot revenue, which was up 10% in January compared with the year-earlier period.

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