July 11 New York—Total combined local and national radio ad sales were up 1% in May compared with May 2005, according to the Radio Advertising Bureau’s Ad Sales Index.
Local radio sales were up 1% in May, while national radio sales were down 1%, according to RAB.
Nonspot revenue was down 1%, and total combined spot and nonspot revenue was up 1%.
Year-to-date, total combined local and national radio sales were down 1% compared with the same period in 2005, the report found.
Also year to date, local radio ad sales were down 2%, national sales were flat, nonspot revenue was up 6%, and total spot and nonspot revenue was down 1%.