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Radio Advertising Bureau names senior VP-marketing, unveils strategic plan

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New York—The Radio Advertising Bureau has named Tammy Greenberg to the newly created position of senior VP-marketing. Greenberg, formerly VP-client partnerships at Time Warner Global Media, will steer a new strategic plan that was presented to the RAB’s executive committee during the group’s semi-annual meeting this past weekend. The plan, which will be the roadmap for RAB’s activities over the next three to five years, includes these priorities: enhancing the marketing of radio in the media marketplace, improving the transaction process for radio and embracing new visions for growth.
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