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Radio Advertising Bureau restructures its marketing division

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New York—The Radio Advertising Bureau (RAB) announced Friday that it has restructured its marketing division into two groups: a business development unit dedicated to increasing radio’s share of marketers’ ad dollars and a new marketing/communications department.

Leah Kamon, who was previously with Time Warner’s internal communications department, has been named to the newly created position of senior VP-marketing and communications of RAB, which represents more than 6,000 member radio stations in the U.S. Kamon will play a key role in the Radio 2020 initiative, a collaborative effort of RAB, the National Association of Broadcasters and the HD Radio Alliance to drive growth in terrestrial radio.

Jeff Haley, president-CEO of RAB, who will lead the development efforts, said in a news release: “The formation of a single entity devoted exclusively to business development sends a clear message to the radio industry and the advertising community that the RAB is committed to bringing incremental revenue to radio.”

A part of the restructuring, Mary Bennett, exec VP-national marketing, is leaving RAB.

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