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Radio revenue up 1.0% last year

Published on .

New York—Radio revenue totaled $16.5 billion last year, up 1.0% over 2011, according to a report by the Radio Advertising Bureau. In the fourth quarter, radio revenue hit $4.4 billion, up 4.0% over the year-earlier period. Political advertising helped fuel the gain. Digital radio—while still representing only a small fraction of total radio revenue—grew 8.0% last year to $767 million. The top advertising category in radio last year was automotive, which grew 29%. Advertising for TV, communications and restaurants grew 18% last year, and advertising by financial institutions rose 17%. Data were provided by Miller Kaplan Arase and do not include network radio.
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