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BtoB

RadiumOne announces 'Like Retargeting'

Published on .

San Francisco—Ad network RadiumOne has launched its “Like Retargeting” service, giving brands the ability to drive Facebook “likes” through traditional display media.

According to RadiumOne, the feature will identify users most likely to engage with a brand and direct them to the brand's Facebook page, where they can then like the company.

The company said the new service can be combined with traditional intent-based data, allowing for the building out of large, targeted audiences for brands.

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