BtoB

Rainmaker upgrades b-to-b e-commerce solution

Published on .

Campbell, Calif.—Lead management and sales support company Rainmaker Systems has enhanced its cloud-based tool that assists in b-to-b online buying cycles.

Rainmaker now accommodates trials, quotes and order placement either via corporate credit card or purchase order and augments complex technology sales, according to Rainmaker.

Also added is analysis of lifetime value to improve renewal rates and reactivations, the company said.

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