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BtoB

Randall Rothenberg, Internet Advertising Bureau

Published on .

What: President-CEO
Where
: Internet Advertising Bureau, Washington, D.C.
Why
: Rothenberg took charge of IAB last December and immediately started to push to upgrade the way interactive media are measured for advertisers. The effort has paid off so far. Earlier this year Rothenberg got commitments from online measurement companies comScore and Nielsen//NetRatings to have their technologies and processes undergo third-party audits.
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