New York—Rapp Collins Worldwide announced it has created a new management structure to centralize reporting. Gary Von Kennel has been promoted to global CEO, a new position, from chairman-CEO of of Rapp Collins Worldwide North America. Robert G. Horvath succeeds him as chairman-CEO. Horvath was previously president-North America. Michael Sugzda has been named president-North America. Sugzda was previously senior VP-director of client services at Wunderman New York.