×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Rapt forms alliance with Operative

Published on .

Most Popular
San Francisco—Media monetization company Rapt has formed a strategic alliance with ad management company Operative to help simplify digital advertising and drive value for clients. The alliance will provide improved pricing practices, inventory management and operational efficiency, according to the partners.
In this article: