Dallas--Web consultancy Rare Medium last week unveiled a national advertising campaign built around the slogan "Master the Internet revolution." The company, which describes itself as offering venture funding, strategic consulting, Web development, back-end integration and Web branding, is running a series of ads in The Wall Street Journal, Business 2.0, Fast Company
and other business publications. One ad in the series features a fictional hypnotist, Luke N. Toomyaise, with the copy, "Captivate. Mesmerize. It takes more than the incredible power of suggestion to transform your business ... " The black-and-white campaign is also being supported with direct mail, online communication and collateral.