×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Raytheon launches ad campaign

Published on .

Lexington, Mass.--Raytheon Corp. has launched a print and outdoor advertising campaign targeted at defense industry buyers. The campaign, developed by Parker Stephens Inc., is designed to show that Raytheon has technologies for each of the U.S. military services. Ads are running in Defense News, Aviation Week and Space Technology, and outdoor in selected markets.
Most Popular
In this article: