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BtoB

Raytheon Co., Waltham, Mass.

Published on .

Company: Raytheon Co., Waltham, Mass.
Agency: Boston Group, Boston
Market: Homeland security
Quick Chase: The purposefully blurry shot of a fast-moving crowd of people gets across the challenge defined in the headline: “How do you accurately screen millions?” The headline also answers its own question, showing that Raytheon has the quick solution for this task: “In seconds.” The visual and headline work well together to show the problem and its solution.
Chasers choice: Gloat
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