ReachLocal launches local ad service for small businesses

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Encino, Calif.—ReachLocal has introduced an ad service designed to enable small businesses to attract local customers online.

Working with search engine providers, Internet Yellow Pages companies, paid inclusion providers and geo-targeted banner networks, the service can be used to create customized ad campaigns.

ReachLocal's technology can also be used to set up accounts with online publishers, handle search keyword selection and bidding, and build Web sites.

—Carol Krol

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