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ReachMail announces Manager Control feature

Published on .

Naperville, Ill.—ReachMail, a Web-based e-mail marketing tool, this week announced a new feature called Manager Control. The feature enables marketing managers to give employees the ability to create and schedule delivery of e-mail marketing messages but restricts the ability to transmit until the manager approves the message, according to the company. “With Manager Control, marketing managers can ensure that no e-mail marketing message goes out without their explicit approval,” said ReachMail VP John Murphy in a statement. “In the past, customers controlled branding and e-mail content by simply allowing just one or two subordinates to create e-mail. We created Manager Control so that many more marketers at customer firms can have a hand in creating e-mail marketing messages.”
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