BtoB

React Faster to Your Leads to Increase Your ROI

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Mac McIntosh cites some interesting statistics on b-to-b marketers' response times to e-mail inquiries. His conclusion: "In the B2B world, how responsive your company is to its inquiries, or how it handles the follow up of sales leads, has a lot more impact on prospective customers' perception of your brand than brand advertising ever will."
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