Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Readex to provide research services to Integrated Media Cooperative

Published on .

July 22
Chicago—The Integrated Media Cooperative, an organization of small-to-midsize publishers, announced that it has entered into an agreement with Readex Research to provide research services for its members. "Our partnership with IMC will give us an opportunity to grow our business by developing closer relationships with IMC members and by working toward productivity efficiencies that would not be available if we engaged on an individual basis," said Jack Semler, president-CEO of Readex Research, in a statement. IMC was officially launched in March with 10 founding members: Allured Publishing Corp., Douglas Publishing, Dowden Health Media (a division of Lebhar-Freidman), Edgell Communications, Farm Journal Media, Meister Media Worldwide, Northstar Travel Media, NTP Media, Putman Media and Stamats Communications.

Most Popular
In this article: