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BtoB

Real Estate Book, RealtyTrac enter online alliance

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Lawrenceville, Ga.—The Real Estate Book, which markets 450 real estate magazines with a total monthly circulation of more than 9 million, Thursday announced a multiyear agreement with RealtyTrac (www.realtytrac.com) to publish its online property listings.

Financial terms were not disclosed.

Under the agreement, the Real Estate Book will be the exclusive print publication provider of resale content to RealtyTrac, which had nearly 3 million unique monthly visitors in April, according to MediaMetrix.

Advertisers of the Real Estate Book will have their resale listings available on RealtyTrac’s homepage under the “Resale” tab.

—Matthew Schwartz

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