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Real Magnet integrates events registration with e-mail marketing app

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Bethesda, Md.—Real Magnet, an e-mail technology company, announced last week that it has launched an integrated events registration module as part of MagnetMail, its Web-based e-mail, RSS and fax marketing application.

The new module enables marketers to manage event promotion, registration, payment, confirmations and post-event follow-up from a single technology platform, as well as keeping track of marketing data throughout those transactions, according to the company. Real Magnet said in its next iteration, MagnetMail, will add audio and Web conferencing services.

—Carol Krol

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