New York—Real Media Group, a business unit of 24/7 Media, has announced the integration of the Microsoft Ad Exchange with 24/7 Access, its network of publishers, and 24/7 Open AdStream, its propriety ad management platform.
Real Media Group and Microsoft Corp. now will be able to offer publishers a comprehensive sell-side platform, giving publishes an opportunity to better monetize ad inventory across multiple tiers of inventory, according to Real Media Group.
“This integration is one of the solutions that we provide publishers to access unique advertising dollars,” said Nicolle Pangis, president of Real Media Group, in a news release. “It is a clear example of Real Media Group's mission to help publishers develop and control their own ad value and revenue, while providing them a complete monetization platform.”
Real Media Group will integrate new publishers on a monthly schedule and provide them with access to revenue from Microsoft's brand advertisers.