New York--Real Media Inc., which provides marketing solutions to the digital advertising industry, has announced it signed new partnership agreements with five rich-media providers. Real Media's new partners are BlueStreak.com
Inc., ClicVu Inc., Enliven Inc., EyeWonder Inc. and PointRoll Inc. The agreements are designed to deliver more value to advertisers by helping them achieve higher click-through rates and take advantage of other rich-media benefits. Global furniture retailer Ikea is the first company to exploit the PointRoll agreement with a rich-media ad insertion on Real Media's iCover Network.