×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

RealNetworks announces open standard initiative for digital commerce

Published on .

Most Popular
New York--RealNetworks Inc., in a partnership with Adobe Systems Inc., IBM Corp., Sony Pictures Digital Entertainment and other companies, announced the Extensible Media Commerce Language initiative, an open XML-based language designed to be an industry standard for Internet media commerce. RealNetworks said the initiative aims to standardize how content can be played. It expects to submit its proposal to appropriate standards organizations and work with industry leaders on compliance.
In this article: