RealNetworks announces open standard initiative for digital commerce

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New York--RealNetworks Inc., in a partnership with Adobe Systems Inc., IBM Corp., Sony Pictures Digital Entertainment and other companies, announced the Extensible Media Commerce Language initiative, an open XML-based language designed to be an industry standard for Internet media commerce. RealNetworks said the initiative aims to standardize how content can be played. It expects to submit its proposal to appropriate standards organizations and work with industry leaders on compliance.
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